The starting problem
Leads came in, but follow-up was slow and nobody could see which ads earned their money. When we audited the lead sheet, only 27 percent of 158 leads had ever received a call.
What we changed
1. Rebuilt the ad account around the offers homeowners actually respond to.
2. Produced AI-made video and image creative, tested weekly by cost per lead.
3. Set up tracking from the form to the booked estimate to the sold job, marked by the client's own team.
How it grew
The system started in Los Angeles, where it ran 284 leads at $46.07 per lead. It worked well enough that the client expanded to Portland on the same playbook. August was the first month with the full money trail tracked end to end, and the best month of the engagement so far.
Why the math works
One sold job averaged $51,858. Getting one cost $3,873.05 in ads. That gap is the whole argument for tracking past the lead.
$51,858average sold job in August
$46.07per lead across 284 leads in the earlier Los Angeles phase, Meta Ads Manager
27%of 158 leads had ever been called before we started, from the client's own lead sheet